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The PCW ProgramSM

The PCW PROGRAM produces accurate estimates of spending on supermarket-type merchandise in any geographic area within the USA. It is an Excel program designed for interactive use by a trained market analyst familiar with census and demographic data sources.

PCW is the accepted acronym for "per capita weekly spending on supermarket-type merchandise".

"Supermarket-type merchandise" (S-T-M) includes both food and those non-food lines commonly sold in supermarkets, such as:

  • Pet foods
  • Alcoholic beverages
  • Paper goods
  • Tobacco products
  • Cleaning supplies
  • Health and beauty aids
  • General merchandise, such as minor electrical and automotive supplies

The PCW PROGRAM estimates include the increasing proportions of S-T-M spending at store-types other than supermarkets. For example, at Warehouse Clubs, Supercenters, and Dollar Stores.

The PCW Program considers the key demographics that influence the level of S-T-M spending in local areas, including household size, income , ethnic background, urbanization, and U.S. region.

The data sources employed in the PCW PROGRAM are the annual Consumer Expenditure Surveys conducted by the U.S. Bureau of Labor Statistics, the latest Census of Retail Trade, monthly retail sales estimates by the U.S. Commerce Department, and trade estimates.

The program is available as a leased subscription, and is updated at least four (4) times a year.

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