DSR Marketing Systems Consultants in Retail Research Since 1979
DSR Marketing Systems
Example Assignments
Syndicated Research
The Image Audit
The PCW Program(sm)
The PCRX Program(sm)
Professional Background

The PCRx ProgramSM

The PCRx PROGRAM produces accurate estimates of prescription spending in any geographic area within the USA. It is designed for interactive use by a trained market analyst familiar with census data sources.

PCRx is an acronym for "per capita annual demand for prescriptions"... both in terms of dollar spending and scripts.

The program arrives at estimates of prescription demand through analysis of the key demographic characteristics of a local area, i.e. the age profile, gender, and race.

The data sources employed in the PCRx PROGRAM are survey research by the U.S. Department of Health and Human Services, the latest Census of Retail Trade, monthly retail sales estimates by the U.S. Commerce Department, and published trade association and press estimates.

The program is available as a leased subscription, and the demand estimates generated by the program are updated annually.

DSR Marketing Systems Example Assignments Subscription Research The FIT ProgramSM The PCW ProgramSM The PCRX ProgramSM
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