DSR Marketing Systems Consultants in Retail Research Since 1979
DSR Marketing Systems
Example Assignments
Syndicated Research
The Image Audit
The PCW Program(sm)
The PCRX Program(sm)
Professional Background

The FIT Program

FIT is an EXCEL-based program which employs consumer research insights to evaluate the
differing appeals of thirteen (13) different grocery store formats, such as Limited Assortment
stores, Natural/Organic stores, and Supercenters, to their targeted consumer segments.

The program measures the "acceptance" (FIT) of thirteen (13) different grocery store formats to the precise demographics of a specific local grocery market. The program is based on five (5) key demographic variables (age, education, household size, income, and race/ethnic
background) and the breakdown of the target area's population into sub-categories of each of these demographic variables. The program provides a matrix of FIT scores or indices (100 being average) by store (based on its format type) and by sector.

FIT is a central component of Gravitec Development's Sitesplus gravity model and is also
available from DSR as a freestanding software program. In the latter mode, FIT is particularly useful as a market screening tool. .... identifying (1) the best locations for specific grocery formats within an urban area, and/or (2) the best grocery format(s) for a specific site or location.

The FIT Program is available on an annual lease basis, and is regularly updated.

DSR Marketing Systems Example Assignments Subscription Research The FIT ProgramSM The PCW ProgramSM The PCRX ProgramSM
Professional Background Enquiries Home