DSR Marketing Systems Consultants in Retail Research Since 1979
 
DSR Marketing Systems
Example Assignments
The Image Audit
Syndicated Research
The PCW Program(sm)
The PCRX Program(sm)
Professional Background
Enquiries

The PCW ProgramSM


The PCW PROGRAM produces accurate estimates of spending on supermarket-type merchandise in any geographic area within the USA. It is designed for interactive use by a trained market analyst familiar with census and demographic data sources.

PCW is the accepted acronym for "per capita weekly spending on supermarket-type merchandise".

"Supermarket-type merchandise" (S-T-M) includes both food and those non-food lines commonly sold in supermarkets, such as:

  • Pet foods
  • Alcoholic beverages
  • Paper goods
  • Tobacco products
  • Cleaning supplies
  • Health and beauty aids
  • General merchandise, such as minor electrical and automotive supplies

The PCW PROGRAM estimates include the increasing proportions of S-T-M spending at store-types other than supermarkets. For example, at Warehouse Clubs, Supercenters, and Dollar Stores.

The PCW Program considers the key demographics that influence the level of S-T-M spending in local areas, including household size, income , ethnic background, urbanization, and U.S. region.

The data sources employed in the PCW PROGRAM are the annual Consumer Expenditure Surveys conducted by the U.S. Bureau of Labor Statistics, the latest Census of Retail Trade, monthly retail sales estimates by the U.S. Commerce Department, and trade estimates.

The expenditure figures generated by the PCW PROGRAM are updated at least twice a year.

The program is available as a leased subscription.

To order the PCW Program or request further information: -

  • Email us at dsrms@sbcglobal.net
  • Call (847) 412-4677
  • Fax to (847) 412-4679
  • Write to:

    DSR MARKETING SYSTEMS, INC.
    3710 Commercial Ave, Suite 2
    Northbrook, IL 60062, USA


DSR Marketing Systems Example Assignments The Image AuditSM Subscription Research The PCW ProgramSM The PCRX ProgramSM
Professional Background Enquiries Home