DSR Marketing Systems Consultants in Retail Research Since 1979
DSR Marketing Systems
Example Assignments
The Image Audit
Syndicated Research
The PCW Program(sm)
The PCRX Program(sm)
Professional Background

Retail Site Evaluation and Sales Forecasting

DSR conducts thorough field analysis which considers site characteristics, competition, street and highway patterns, population and demographic characteristics, and multiple business sources

Sales Forecasting Models and Systems

DSR works with gravity and statistical models as well as the analogue method

Consumer Image and Attitude Research

Telephone surveys are carefully targeted geographically, with questionnaires designed to produce practical answers to retailers problems

Geo-Demographic Analysis

Performed through the use of DSR's in-house computer systems

Consumer Spending and Market Size Estimates

These are developed with our extensive knowledge of the Census of Retail Trade (or equivalent), Government Consumer Expenditure Surveys, and retail trade sources in Canada, the United Kingdom, and the U.S.A.

Problem Store Studies

Coordinated in-store and consumer research, supplemented by field analysis, identifies what is wrong and what needs to be done.

Acquisition Research

Confidential research - based on field analysis and targeted consumer research - can help determine what a prospective retail acquisition is really worth

Expert Witness Testimony

Dr. David Rogers has testified extensively at cases concerning Eminent Domain Impacts, Market Studies, and Retail Competition.

Eminent Domain Impacts

Sales losses due to highway widening schemes which produce loss of access and reduced parking.

DSR Marketing Systems Example Assignments The Image AuditSM Subscription Research The PCW ProgramSM The PCRX ProgramSM
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