The PCRx PROGRAM produces accurate estimates of prescription demand
in any geographic area within the USA. It is designed for interactive
use by a trained market analyst familiar with census data sources.
PCRx is our acronym for "per capita annual demand for prescriptions"...
both in terms of dollar spending and units.
The program arrives at its estimates of prescription demand through
analysis of the key demographic characteristics of a local area.
That is, the age profile, gender, and race.
Having determined the available prescription demand, the program
then estimates the number of pharmacies warranted or supportable
by the available demand.
The data sources employed in the PCRx PROGRAM are
survey research by the U.S. Department of Health and Human Services,
the latest Census of Retail Trade, monthly retail sales estimates
by the U.S. Commerce Department, and published trade association
and press estimates.
The demand estimates generated by the PCRx PROGRAM are updated
The program is available as a leased subscription. For further information:
- Email us at firstname.lastname@example.org
- Call (847) 412-4677
- Fax to (847) 412-4679
- Write to:
DSR MARKETING SYSTEMS, INC.
3710 Commercial Ave, Suite 2
Northbrook, IL 60062, USA