DSR Marketing Systems Consultants in Retail Research Since 1979
DSR Marketing Systems
Example Assignments
The Image Audit
Syndicated Research
The PCW Program(sm)
The PCRX Program(sm)
Professional Background

The PCRx ProgramSM

The PCRx PROGRAM produces accurate estimates of prescription demand in any geographic area within the USA. It is designed for interactive use by a trained market analyst familiar with census data sources.

PCRx is our acronym for "per capita annual demand for prescriptions"... both in terms of dollar spending and units.

The program arrives at its estimates of prescription demand through analysis of the key demographic characteristics of a local area. That is, the age profile, gender, and race.

Having determined the available prescription demand, the program then estimates the number of pharmacies warranted or supportable by the available demand.

The data sources employed in the PCRx PROGRAM are survey research by the U.S. Department of Health and Human Services, the latest Census of Retail Trade, monthly retail sales estimates by the U.S. Commerce Department, and published trade association and press estimates.

The demand estimates generated by the PCRx PROGRAM are updated annually.

The program is available as a leased subscription. For further information:

  • Email us at dsrms@sbcglobal.net
  • Call (847) 412-4677
  • Fax to (847) 412-4679
  • Write to:

    3710 Commercial Ave, Suite 2
    Northbrook, IL 60062, USA

DSR Marketing Systems Example Assignments The Image AuditSM Subscription Research The PCW ProgramSM The PCRX ProgramSM
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