DSR Marketing Systems Consultants in Retail Research Since 1979
 
DSR Marketing Systems
Example Assignments
The Image Audit
Syndicated Research
The PCW Program(sm)
The PCRX Program(sm)
Professional Background
Enquiries

The Image AuditSM


Consumer research for retailers developed by the specialists in retail research;
DSR Marketing Systems Inc.

OBJECTIVES

Increase store sales
Turn round “problem” stores
Evaluate new market areas
Retail image tracking
Meet new competition
Evaluate consumer responses to store remodels

WHAT IS THE IMAGE AUDITSM?

The Image Audit is a telephone-based consumer research service that has been successfully employed for retailers in Canada, the United Kingdom, the USA, and throughout Europe.
Image Audits identify:
    • market shares,
    • your store’s image,
    • store weaknesses that are producing “lost” sales,
    • the strengths and weaknesses of competitors,
    • the reasons shoppers don’t visit your stores, and
    • shopper demographics.
The Image Audit employs tried and proven questionnaires, coding frames,and tabulation systems.
The surveys are targeted into precise local market areas.
Questionnaires can be customized to address specific problems or research interests.
Image Audit findings are presented in a clearly written action-oriented report.

SAMPLE QUESTIONS

Which stores have you shopped during the past month?

Which one store do you usually buy most of your _____ at? That is, your primary store.

Of all the stores you are familiar with, which one offers you the: -
    • best overall quality
    • best value for money
    • best specials
    • lowest overall prices
    • cleanest store
    • fastest service
    • friendliest service
    • best selection
Why haven't you shopped there (the subject store) during the last month?

SAMPLE FINDINGS


FURTHER INFORMATION
To order an Image Audit survey, or request further information: -

E-mail us at dsrms@sbcglobal.net
Call (1) 847-412-4677
Fax to (1) 847-412-4679

Or write to:

DSR MARKETING SYSTEMS, INC.
3710 Commercial Ave, Suite 2
Northbrook, IL 60062, USA


DSR Marketing Systems Example Assignments The Image AuditSM Subscription Research The PCW ProgramSM The PCRX ProgramSM
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